MailChimp is a well-known all-in-one marketing platform which allows integration with CartBounty to help with abandoned cart recovery. It is easy to use and offers a free plan to start with.

1. Integrating with MailChimp

  1. Sign in to MailChimp
  2. Navigate to Account > Extras > API keys
  3. Create a new API key
  4. Go to your WordPress dashboard > WooCommerce > CartBounty Pro
  5. Open Recovery tab > MailChimp
  6. Enter the API key
  7. Use the “Save settings” button
  8. Select a list to sync abandoned carts with
  9. Save the settings

If the integration is successful, you will see a green “Connected” notice. Now you are ready to setup abandoned cart recovery in MailChimp.

Successful integration with MailChimp
Successful integration with MailChimp

MailChimp list shows no subscribers?

After you have connected CartBounty with MailChimp, you might notice that your MailChimp list will shows no subscribers – it is nothing to worry about. This is because MailChimp treats abandoned cart emails as Transactional emails and these contacts will be saved as Non-subscribed contacts.

Non-subscribed contacts are contacts in your MailChimp list who have interacted with your store but haven’t ever subscribed to your bulk email marketing. They are eligible to receive transactional emails like purchase confirmations and abandoned cart reminder emails.

2. Abandoned cart recovery

MailChimp allows to choose between a single reminder email and a series of multiple emails. Please follow this video tutorial or the steps below to enable single abandoned cart recovery email in MailChimp:

  1. Sign in to MailChimp
  2. Navigate to Automations
  3. Click on the “Classic Automations” link
  4. Select E-Commerce category
  5. Select “Turn on an abandoned cart email”
  6. In the Single email tab enter Campaign name
  7. Select the store you previously linked
  8. Use the “Begin” button
  9. Fill and complete abandoned cart email details
  10. Click the “Edit design” button to design abandoned cart email
  11. Use the “Start sending” button to activate abandoned cart email
How to setup abandoned cart recovery in MailChimp
How to setup abandoned cart recovery in MailChimp

Please note that if you are using email series, MailChimp will not send 2nd and 3rd emails unless the user has subscribed to your list.

3. Enable coupons

CartBounty allows to include both static and one-time generated discount codes inside recovery emails to sway users into completing their orders. To enable coupons, please start by configuring coupon code inside CartBounty and then add it to your MailChimp email.

Abandoned cart users who are not eligible for the the coupon code will not receive it.

Configure coupon

  1. Go to your WordPress dashboard > WooCommerce > CartBounty Pro
  2. Open Recovery tab > MailChimp
  3. Choose to generate a unique coupon code for each abandoned cart user or select an existing coupon code from the list that will be sent to eligible abandoned carts
  4. Setup Usage restrictions if necessary
  5. Use the “Save settings” button
How to generate coupon code in WooCommerce
Generate coupon code

Add coupon to MailChimp email

To add a coupon code to your MailChimp email, please follow these steps:

  1. Sign in to MailChimp
  2. Navigate to Automations > My Journeys
  3. Choose to edit your abandoned cart automation
  4. Pause the automation to edit the email design
  5. Use the “Edit design” button
  6. Add the following coupon code block to your email using a Text block.
*|IF:CBCOUPON|* Use coupon code to get a 10% discount *|END:IF|*
How to add a generated coupon to MailChimp email
How to add a generated coupon to MailChimp email

Pro tip: To auto apply coupon code once the user returns to your store, please hide the default “Return to checkout” button and add a new Button block with the following web address:


What’s next

You have learned how to send abandoned cart reminder emails using CartBounty with MailChimp. You might find the following topics useful:

Last updated 3 months ago


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