Brevo

Brevo is a powerful email marketing and automation platform that you can connect with CartBounty to recover abandoned carts. It offers one of the most flexible automation builders out there, combined with an intuitive interface that makes even advanced recovery workflows easy to create and manage.

CartBounty automatically synchronizes customer and cart information with Brevo, allowing you to create personalized multi-step recovery campaigns using delays, filters, conditions, coupons, and product information. Dedicated events also allow Brevo to automatically stop sending reminders when a customer places an order or the abandoned cart is removed.

Integrating with Brevo
Create abandoned cart recovery automation
Enable coupons
Exclusions

1. Integrating with Brevo

To connect CartBounty with Brevo, you will need a Brevo account, an API key, and a contact list where your abandoned cart customers will be synchronized.

Sign in to Brevo
Open your account menu and navigate to Settings > SMTP & API > API Keys & MCP
Use the “Generate API key” button
Give the API key a recognizable name, such as CartBounty, and copy the generated key
Go to your WordPress dashboard > WooCommerce > CartBounty Pro
Open Recovery > Brevo
Paste your Brevo API key
Use the “Save settings” button
Select the Brevo contact list where abandoned cart customers should be synchronized. If you do not have a contact list yet, return to Brevo and navigate to CRM > Contacts > Lists and create a new list
Optionally set up a Coupon
Optionally setup Exclusions
Save the settings

If the integration is successful, you will see a green Connected notice. Now you are ready to create your abandoned cart recovery automation in Brevo.

Brevo abandoned cart automation integration with CartBounty — Successful API connection with Brevo

2. Create abandoned cart recovery automation

Brevo automations are extremely powerful and highly customizable, allowing you to create a series of personalized abandoned cart reminders based on customer information, cart contents, order value, coupons and different conditions.

For the purposes of this guide, we will create an automation that sends the first reminder after one hour and another reminder one day later.

Sign in to Brevo
Navigate to Automations > Workflows
Use the “Create an automation” button
Select to start with a blank automation workflow
Give your automation a recognizable name, such as CartBounty abandoned cart recovery
Add a “Custom event” trigger
Select CartBounty-abandoned-cart as the event that starts the automation
Optionally add event filters to limit the automation to specific carts, products, cart values, or stores
Add a “Time delay” from the Rules tab and set to wait for 1 minute before sending the first reminder email
Add a “Send an email” action
Create or select your abandoned cart recovery email. Make sure to select Event that triggered this automation under “What event data to display” so that CartBounty personalization tags work correctly

Abandoned cart recovery automation example in Brevo

Add another “Time delay” after the first reminder email and set to wait for 1 day before sending the second reminder
Add another “Send an email” action and create or select your second reminder email
Save your emails and automation settings
Open the automation settings and enable Allow contact re-entry after exit to allow customers to enter the recovery automation again if they abandon another cart in the future
Configure Exit conditions by adding two custom events: CartBounty-order and CartBounty-cart-deleted. These conditions ensure that customers exit the automation and stop receiving further reminders if they complete an order or their abandoned cart is deleted from CartBounty

Abandoned cart automation exit conditions using CartBounty custom events

Optionally add a Coupon to your reminder
Save and activate your automation

You can add as many reminder steps as necessary to create your desired recovery workflow.

The delay starts when Brevo receives the abandoned cart event. CartBounty waits a specific time period before sending abandoned cart over Brevo, so remember to consider that initial delay when configuring your first Time delay rule.

Personalize abandoned cart emails

CartBounty sends abandoned cart information to Brevo, allowing you to create personalized recovery emails using customer information, cart contents, product images, prices, and recovery links.

You can use the following personalization tags in your Brevo emails.

Personalization tag	Description
`{{ contact.FIRSTNAME }}`	Customer’s first name
`{{ contact.LASTNAME }}`	Customer’s last name
`{{ params.cart_total }}`	Abandoned cart total
`{{ params.currency }}`	Cart currency
`{{ params.cart_url }}`	Link to restore the abandoned cart
`{{ params.store_name }}`	Store name
`{{ params.items.0.name }}`	Name of the first product
`{{ params.items.0.price }}`	Price of the first product
`{{ params.items.0.image }}`	Image URL of the first product
`{{ params.coupon }}`	Coupon code
`{{ params.coupon_amount }}`	Coupon discount amount
`{{ params.coupon_type }}`	Coupon discount type

CartBounty-specific Brevo events

CartBounty automatically sends dedicated events to Brevo whenever an abandoned cart is synchronized, converted into an order or deleted. These events allow Brevo to start and stop recovery automations based on what happens to the customer’s cart in your WooCommerce store.

CartBounty uses the following events to control the recovery process:

Event	Description
`CartBounty-abandoned-cart`	Sent when an abandoned cart is synchronized with Brevo. This event starts the recovery automation.
`CartBounty-order`	Sent when a previously synchronized abandoned cart becomes an order with a finished payment status. This event can stop further reminders.
`CartBounty-cart-deleted`	Sent when a previously synchronized abandoned cart is deleted from CartBounty. This event can also stop further reminders.

3. Enable coupons

CartBounty allows you to include both static and one-time generated discount codes inside Brevo recovery emails to encourage customers to complete their orders. To enable coupons, start by configuring the coupon in CartBounty and then include the appropriate personalization tags in your Brevo email template.

Abandoned cart users who are not eligible for the coupon code will not receive it.

Configure coupon

Go to your WordPress dashboard > WooCommerce > CartBounty Pro
Open Recovery > Brevo
Choose to generate a unique coupon code for each abandoned cart user or select an existing coupon code from the list that will be sent to eligible abandoned carts
Set up Usage restrictions if necessary
Use the “Save settings” button

Add coupon to Brevo email

CartBounty synchronizes the coupon code, discount amount, and discount type with the abandoned cart event, allowing you to display personalized coupon offers inside your Brevo recovery emails.

Sign in to Brevo
Navigate to Automations > Workflows and open your abandoned cart recovery automation
Select the reminder email where you would like to include a coupon code
Add a new Text block and insert a coupon code using the Add variable option. Alternatively, add an HTML block and use Personalization tags to create a customized coupon offer with conditional statements
Save the updated reminder email

Here is an example how you can use Brevo personalization tags and conditional statements to display a coupon code together with a personalized discount message inside HTML block of Brevo email builder. The example automatically adjusts the message depending on whether CartBounty has provided a percentage discount, a fixed cart discount, or a fixed product discount. Coupon information is displayed only when the customer is eligible to receive a coupon.

{% if params.coupon %}
	{% if params.coupon_type == "percent" %}
		<p>Get {{ params.coupon_amount }}% off your order!</p>
	{% elif params.coupon_type == "fixed_cart" %}
		<p>
			Get {{ params.coupon_amount }} {{ params.currency }}
			off your order!
		</p>
	{% elif params.coupon_type == "fixed_product" %}
		<p>
			Get {{ params.coupon_amount }} {{ params.currency }}
			off each eligible product!
		</p>
	{% endif %}
	<p>Use coupon code: {{ params.coupon }}</p>
{% endif %}

4. Exclusions

Exclusions block allows an easy way to exclude carts from abandoned cart recovery containing specific products or product categories. If any of the excluded products or product categories is found inside the cart, CartBounty will automatically exclude this cart from recovery.

What’s next

You have learned how to synchronize abandoned carts with Brevo, create personalized multi-step recovery campaigns, include discount codes, and automatically stop reminders when a customer places an order or the abandoned cart is removed. These topics might also interest you:

Last updated 2 weeks ago